Services
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 In collaboration with our marketing domain partner, Premium Knowledge Group (PKG), IODNow! has built a revolutionary marketing solution called PRI-STAT. PRI-STAT was developed for merchants and retailers focused on the affluent consumer. It links transaction, demographic, and psychographic information about customers and prospects to provide on-demand predictive insights that lead to enhanced return on your marketing investment. |
 The PRI-STAT System PRI-STAT’S analytical and predictive models identify advantages hidden in your current client data. PRI-STAT then applies these insights to our database of the 33 million most affluent consumers in the United States, or to just the affluent consumers in a particular market. You get a list of prospects modeled on your current best customers instantly, on-demand. |
 Business Intelligence on the Affluent Affluent consumers are different. Different from the mass market, and different from each other. The PRI-STAT System is based upon break-through research about the LifeStyles of the affluent. PRI-STAT puts the results of this research at your fingertips, on-demand. |
 Customer Lifestyle Patterns A core element of PRI-STAT is LifeStyle Marketing’s discovery of 10 statistically different patterns of shopping by affluent consumers. These distinctions identify meaningful and actionable differences not found in traditional demographic segmentations. PRI-STAT segments your customers by LifeStyle and prioritizes them by value. This combined LifeStyle-value framework not only tells whom to market to but also how to market. |